In Conversation with The Uniform Pages
Naomi of The Uniform Pages delves into the fashion industry on a daily basis, interviewing brands, designers and fashion buyers and writing about the ins and outs of the industry. In James Samson’s first interview, The Uniform Pages lets us in on a few industry secrets.
JS: How did you first get involved with the fashion industry?
N: Fashion to me was a way of expressing myself through the clothes I designed and wore. As Coco Chanel once stated, “Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”. I first stepped into the world of fashion through my degree, which allowed me to work for various fashion houses on an internship basis.
What have you learnt from your Industry Interview Pages?
The material that is sent back provides so many insights into the brands within the fashion industry, it has taught me a great deal personally since I began the interview column! From trade shows to London fashion week, high street to luxury, there is no end to the intriguing endeavours of our interviewees!
Who are your favourite designers?
Recent collaborations with artists to create new and inspiring prints have grown increasing popular amongst high-end designers within today’s industry. Luxury designer brands and stockists such as ‘Mother of Pearl LTD’ and ‘Art on Fashion’ (AoF) have created strong bonds with artists such as Fred Tomiselli, Jean-Francois Dupuis and Gary Hulme, to create a wide array of stunning one-way prints featuring wildlife and landscape designs.
Being in the industry, do you see trends conceived, flourish, then replaced?
It is inevitable that even an artistic and eye catching trend should suffer the fashion cycle, and therefore we must return to the original inspiration for these prints. They need to re-envision their intrigue taken from captivating wildlife muses, from colourful birds to elegant deer, each figure presents a concept illustrated by both one and two way prints. Growing trends trickle down into popular high street stores such as Next LTD and Dorothy Perkins; with wildlife prints adorning blouses and loosely fitted vintage dresses, prints inspired by those seen on the fashion week catwalks.
Can catwalk conceptions be made realistic for everyday life?
Can high street stores do justice to the trend that was so edgily portrayed by high-end designers? The eye-catching prints featured on fabrics sourced to embrace the casually elegant vintage silhouettes that brought the illustrations to life, for example a vintage dress whose print was designed by artist Jean-Francois Dupuis for ‘Art on Fashion’, may be hard to replicate with cheaper fabrics etc. It was this element of luxury that was so lustrous within the trend allowing it to become so chic and contemporary. This attention to detail and luxurious element to the designs may be lost on high street stores whose garments are mass-produced and designed to exploit economies of scale.
We would like to thank Naomi for her great insights. Who would you like to us to interview?